Overview: One of the reasons companies have to advertise is competition. There was a fierce competition between Blu-ray and HD DVD that came to an end earlier this year when Toshiba and its HD-DVD format surrendered to Sony's Blu-ray.Read the WSJ article on page 19 and answer the following questions in you blog.
Questions
1. Why did Toshiba drop out of the DVD format battle? what role did retailers play?
2. Why might Sony's victory for Blu-ray be fleeting? (temporary)
3. List the pros and cons of being an early adopter of technology. An early adopter is defined and a consumer who rushes out to buy the latest gadget. Think about price and specs. What is the appeal of being an early adopter?
4. Use the web to research the similarities and differences of the Blu-ray and HD DVD. List this info in your blog.
Elsa if you finish you should get on the review site and review chapter 14. Test will be on Wendsday
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