Directions for Monday 1/12/09

After you have finished the questions on the worksheet I gave you Friday on Consumer Sovereignty you will be posting some videos to your blog. 

Title your new post "Advertising Techniques"

You will be posting commercials that are examples of the three types of advertising we have discussed. 

1.Rational 

2.Emotional

3.Testimonial 

Your finished post will consist of three videos and three justifications. you may not use my example. Hint the easiest way to add videos is to grab the HTML code from YouTube and paste it into your edit html tab. 

Use the notes on the back of your worksheet for your justifications. 

Example

Testimonial Appeal

This an example of testimonial appeal. The advertisement provides very little product info and makes use of a Celebrity to sell the products. This also may be an example of loss leader pricing.