Directions for Tuesday 9/22/2009

Please grab a Wall Street Journal Newspaper from the back and read the article about Netflix.
After reading the article please answer the following questions below. Please type up your answers; print them at the end of the period and hand them it at the back of the room.

1. Why is Mr. Hastings worried about the long-term prospects of Netflix?
2. Provide a brief description of Netflix's online model.
3. What is Mr. Hastings' biggest challenge with Netflix's online model?
4. The article mentioned that America Online, one of the firs online-service providers, didn't successfully adapt to the broadband Internet era. Use the Internet to research what went wrong. Detail your findings in a short research paper with a one paragraph critique on what America online could have done differently.


Remember to hand in your work at the back of the room.
after you finish please take some time to set a blog for this class. Most of you have used blogs before so this should be an easy task. please help each other. Please post your blog address in the comments section of this post when you finish.

see you Tuesday

Directions for Monday 1/12/09

After you have finished the questions on the worksheet I gave you Friday on Consumer Sovereignty you will be posting some videos to your blog. 

Title your new post "Advertising Techniques"

You will be posting commercials that are examples of the three types of advertising we have discussed. 

1.Rational 

2.Emotional

3.Testimonial 

Your finished post will consist of three videos and three justifications. you may not use my example. Hint the easiest way to add videos is to grab the HTML code from YouTube and paste it into your edit html tab. 

Use the notes on the back of your worksheet for your justifications. 

Example

Testimonial Appeal

This an example of testimonial appeal. The advertisement provides very little product info and makes use of a Celebrity to sell the products. This also may be an example of loss leader pricing.